Tips_1940s

The long-desired factory finally begins operation, delivering molded products made from a new material to the world

Tips_1957

The Poly Bucket – a standard wedding gift that every bride desires!

Nowadays, you can find Poly Buckets throughout Japan, but when it was first introduced in Japan in the second half of the 1950s, it was the latest lifestyle product that was a part of every bride’s arsenal. It became popular for its usefulness and as a stylish gift.

Tips_1962

The 15th anniversary "Clean Up Our Streets” movement begins.

A city beautification movement was developed based on a slogan: “Make Tokyo beautiful through the hands of ten million”.
This lead to the popularization of Poly-Pails. SEKISUI CHEMICAL also sought after city beautification through a revolutionary advertisement series in the 1960s based around a motto: “Bring the Olympics to beautiful Tokyo”. These sales promotion activities connected with the public, and many public organizations and ladies’ societies favorably took up the cause, leading the Poly-Pail to unprecedented success and praise as a “revolution in cleaning” from various media outlets.

Tips_1960s

Promoting Domestic Localization

With the economic expansion period coming to an end in 1961 after a long run, performance improvements were widely sought after, such as local product development and transportation cost reduction. This led to the establishment of many local production companies all over Japan from 1962 to 1963, laying the foundation for the various local production companies currently located throughout the country.

Tips_1965

Challenges I

Since establishment, business operations have continued to expand, but the burden of interest from excess capital investment and rapid increases put pressure on our operations. In addition, a recession led to poor sales and excessive stock, which in September of 1965 (calculations were only made biannually during that time) led to the first ever income reductions, deficits, and omitted dividends since establishment. In 1967, capital was reduced by half. However, using these challenges as a catalyst, the Softlon business (foam) was started in 1968, and the SEKISUI HEIM modular house was announced in 1970, planting the seeds for a great support even today for the SEKISUI CHEMICAL Group.

Tips_1968

Active Global Expansion Period I

The Softlon business (foam), started in 1968, received high praises globally, and in 1969 SEKISUI VOLTEK, LLC. was established as a joint venture with an American company. In 1971, SEKISUI ALVEO AG was established in Switzerland, becoming a base for European expansion. SEKISUI S-LEC MEXICO S.A. de C.V. was established in 1971 for the interlayer film for laminated glass business, SEKISUI ESLON B.V. was established in 1974 for the rain gutter business, and other companies were established that support the global expansion goals today of the SEKISUI CHEMICAL Group.

Tips_1970s

There is something strong supporting the World Exposition from underground. That something is ESLON Pipe.

In 1970, the Senri Hills in Osaka hosted the Japan World Exposition among world attention. SEKISUI's ESLON pipe supported the Exposition from underground. All of the water used at the Exposition, including drinking water and plant water systems, was delivered by ESLON pipes. The Exposition was a great success, welcoming approximately 64 million people, and SEKISUI's technology contributed to this success.

Tips_1996

A new corporate logo is born!

In honor of our 50th anniversary, we renewed our English logo in 1997. The new logo offers a softer impression than our previous one, and it expresses the attitude of creating kinder products by people in a natural environment – one of our goals. The red circle contained in the letter E represents the idea of aiming for a more prosperous coexistence, matching with our slogan of “living together”.

Tips_2000s

CSR management - Contribute to society through business -

The Creation Research Grant Program for Learning in Nature aims to support research activities of universities and research organizations trying to utilize fundamental scientific knowledge discovered in nature. Established in 2002, it is held each year as one of our 55th anniversary commemorative initiatives.

Tips_1972-

Environmental Management Progress

Air and water pollution in Japan became a social matter in the 1950s, and we established our Environmental Management Department in 1972, planning out reduced environmental burdens for society through promoting environmental management systems, zero emission activities, etc. Additionally, in 2003, we began evolving into an environmental management organization, striving to think about and develop not only risk management but also the environment as an integral part of management.
In 1993, we introduced a Product Environmental Impact Evaluation system to examine the contribution and care given to the environment in the product development and planning stages. We established the Environmental Contribution Product system in 2003, registering products that demonstrate great positive contributions to the environment for our customers, and this has allowed us to secure both ecology and economy through creating and expanding this system.